The publishing empire digitalizes their vast photo-archive from the past 100 years. Condé Nast, which bought Vogue in 1909 and opened Vanity Fair shortly after, have over the decades worked with the best fashion photographers, from Horst to Avedon and Newton, and brought us the glossiest, most fabulous images in their printed pages. But there’s a back-story: the tight editing process of making a magazine (something we only know about too well) unfortunately means discarding many images from each shoot (now counting over 30,000 from the likes of Edward Steichen, Horst P. Horst and Cecil Beaton). Now, they too will see the light of day: Condé Nast has partnered with digital communications company Getty Images to digitalize their vast archive, also known as “the morgue”. “This collection is one-of-a-kind, and provides unique insights into the modern day fabric of our culture”, said Bob Ahern, Director of Archive Photography at Getty Images. “As a one-stop destination for the world’s best imagery, we look forward to bringing the rare archival gems in the Collection into the spotlight.”
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