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DANSK Loves ArtFusion Copenhagen

Artfusion-Look-013-129741 copy 2 kopiArtFusion Copenhagen is a new brand on the Nordic map advocating for quality standards and innovative design. Creative Director and co-founder Louise Autrup Vinkel, known for her alluring techniques as a fine artist, is now challenging the fashion industry by undertaking a new approach towards design. The playful and bright summer collection not only inspires through interesting patterns but stands up for ethical values. Together with her textile-industry husband, she created the brand in a city that she describes as vibrant and the source of eternal inspiration: Copenhagen. The label itself shows vividly the versatility and vibrant beauty of northern Europe. For their grand opening of their new store in Copenhagen, DANSK met Louise to talk about her upcoming label.

What was the initial idea to create ArtFusion?
ArtFusion Copenhagen was founded by me and my husband Jesper. Jesper has about 20 years of experience in the textile industry and I am a painter. We wanted to combine all our ideas, passions and experiences of both worlds, to create something spectacular together. The idea of the brand is to make art and fashion meet in the middle, to grow from an interdisciplinary practice.

We want to create originality within our collections in a rather poetic way. Ethically we design and produce with high sustainable standards to develop towards and explore slow fashion. Using high quality and sustainable fabrics, our products are meant to last season after season. This is our take on today’s fashion industry that is still dominated by a massive waste production behavior. We need to change our perspective on consuming and understanding. That is why we have chosen to run only 2 collections per year. A long term vision for us, is to contribute to a more sustainable fashion industry and create an alternative to fast fashion.

Who is involved in the process of creating the garments, as well as producing them?
I am the creative director in ArtFusion Copenhagen. I am not an educated designer. In some ways I think this is a strength, because I think in different terms and see the design process more freely. I’m a curious and open minded person by nature, which have helped me to learn and understand more about the design process. It is simply learning by doing. I have had great help from a close friend, who is also a designer, helping me to transform my ideas onto paper and final design. We are producing our garments in China, Italy and Ukraine. It can be difficult for a new brand to find good suppliers. Jesper´s long-term experience and network has been a great advantage for us in this way and we are very happy about our supplier set up.

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How do you approach today’s challenge within the fashion industry, namely hype, fast fashion and loss of aesthetic value?
Before I start to work on a new collection, I find a specific theme that gives substance, and forms the design direction and creation of artworks. I choose a theme, based on my personal and artistic interest. It is important to me that it has a contemporary relevance. For our S/S18 collection the theme is “The Future Is Ours” and refers to our common future and the fact that we all share the same planet. The world is constantly changing whereas the title functioned as a reminder, to come together and seek common solutions. I witness worldwide, successful changes in the fashion industry, however it is happening too slow. As a brand we approach the challenges by being aware of their existence and focusing on our own vision and values. With that we try to create an alternative way of designing, to be of a positive influence in the industry and our society.

What is it about Copenhagen that made you use the city’s name in your brands name?
I love the free spirit in Copenhagen. It is casual and cool at the same time. When spring arrives, there is no better place to be, everything awakens and gives you this bubbly feeling that everything is possible.

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What does art mean to you? 
For me art is about transformation.
A good artwork leaves room for the viewer, an entrance you can disappear into – entrances to the world, stories, life and the present time.

What do you regard as innovative?
Being innovative is about changing status quo. For me it means having the courage to live your life the way you want to. Take chances, make changes, believe in yourself and your dreams.

What does beauty means to you?
Beauty is honesty.

 Interview by Annika Hatje
For more information, see ArtFusion Copenhagen

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