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Our Favorite Self-Aware Fashion Commercials


This week, Kenzo attracted followers of music, cinema, art and fashion alike with the release of their commercial for their first commercial for the fragrance Kenzo World. Directed by Spike Jonze, choreographed by Ryan Heffington, and featuring mesmerizing dancer and actress Margaret Qualley, it’s a match made in heaven – parodic, cinematic, explosive and sincere, this brave production quickly trumped anything we’ve seen recently in the fashion advertising field because of its cheeky mockery of the glossy and stereotyped medium. Not to say that Jonze’s Kenzo is the only time we’ve seen fashion commercial raise above its own medium and excel as visual history or sardonic commentary – in fact, the avantgarde, self-referential fashion commercial has a long-standing tradition in modern media culture. From sound art to stock photography, here are a few of our favorite clips from the past decade or so:

Lanvin – AW2011 by Steven Meisel

Miu Miu by Lucrecia Martel

Kenzo by DIS

And finally, here’s Jonze’s Kenzo World:

KENZO WORLD – Director's cut from Heidi Bivens on Vimeo.

Want: Aesop Lucent Facial Concentrate

AESOP SKIN CARE+ LUCENT FACIAL CONCENTRATE 60mL C_780 DKKIn our high-paced lives, running between fashion shows, boozy art openings and fancy restaurant dinners, we tend to forget to take care of ourselves. No, really: being fashionable is really stressful. And as you may know, stress comes to show most instantly through your skin; all those overtime nights at the office means rashes, eczema and crow’s feet down the line. Yikes! So as we re-structure our work and beauty regimes this autumn, we’re introducting a new girl to our beauty cabinet: the Lucient Facial Concentrate from favored Australian boho-natural brand Aesop. Ideal for polluted urban environments, it adds a well-needed vitamin boost with each application, effectively strengthening and calming your skin. Apply before moisurizer every evening, and you’re ready for another action-packed autumn season (forget what we said about rescheduling).

For more information, see

DANSK Loves Allyson Felix

FA16_Rio_RN_AFelix_200_rgb-2250Some races are won before they begin. While the crowd is screaming and the other runners are preparing, Felix is already running. In her head, as she stands at the line, she visualizes her race: driving from the blocks, slowly rising, propelled by relentless ambition, the big swing of her arms. You can tell just by looking at her. Before she’s even introduced, she’s gone.


Want: Louis Vuitton City Steamer

CS black, white, toffee

Believe it or not, but being fashionable in 1901 meant crossing the Atlantic by steamboat – we’re talking several weeks of nothing but merciless oceans in sight, mediocre food choices from one bloody restaurant, and most painstakingly, sharing a cabin with your stuck-up sister or even more unbearable husband.


Backstage highlights from Copenhagen Fashion Week

mb by simone for dansk 18

While Copenhagen Fashion Week SS17 might have come to a close last week, the magic dust it cast over the Danish capital still lingers in the air (exagerrated, also, by Pride this weekend). It was a week of big statements, ambitious productions and great fashion – proving that Copenhagen has fully claimed “5th place” after the big four fashion weeks – London, Milan, New York, Paris.


Olympics 2016: Behind Nike's Unlimited Colorway

Unless you’ve spent the last month on a desolate tropical island in Micronesia (if only), it will have come to your attention that the Olympics are taking place in Rio. Yes, we know, do you have to pretend to care about sports beyond sneak-peeking at Buzzfeed articles about male athlete bulges? Not at all. But since athletes (sadly?) wear clothes, there’s a sartorial aspect to the games – something that always hold some significance.