Calling all European forces. The Berlin based label SOUVENIR has launched a new collection of EU-positive merchandise to add to their project EUnify. The project was launched last year in March in the wake of Great Britain leaving the European Union. Back then the projected consisted merely of a hoodie with the emblem of the union on the front (notably, with one star missing) and the phone number to the union hotline on the back, a lucid reminder of what unique privileges a democratic unions also is. The hoodie quickly became a statement piece worn by strong characters across art and fashion such as Juergen Teller, Isa Genzken, Virgil Abloh, Adwoa Aboah, Lars Eidinger and Kristin Scott Thomas. EUnify is the result of a continuous effort to represent the profound and by many shared wish for a joint engagement in a world ridden by crisis. This year the collection offers a wide range of items including a beanie, a fanny pack, and a lighter. So what? Let’s joint faults and flaws? Yes, let’s do that too and regardless of one’s conviction, politics is hot and the climate is cold so might as well jump into something that’ll keep you warm – a community, for instance.
#EUnify with us and #ProtectAllUnionsOfPeace
Words by Mathilde Nielsen
For more information, see SOUVENIR