The DANSK Guide to London Fashion Week Men’s SS20

You’ve barely recovered from your New Years Eve shenanigans, and have not yet dared to open your clogged inbox, filled to the brim with insistent “Gently following up…”-e-mails from highly irritating colleagues and spam notifications about January Sales in shops you’ve never remembered shopping in. You’re still mourning your 2018 boyfriend, and have already broken your new year’s resolution. Ladies and gentlemen: welcome to 2019. When there’s no other place to look to for comfort, look to fashion: and this week, specifically, London Fashion Week Men’s SS20. Yes, it’s the first fashion week of the year, and this one is tight and punchy with lots of particularly emerging talents worth keeping an eye on. Here’s a couple of events, shows and names to look out for as London unveils what will (perhaps) be its last pre-Brexit men’s week – thank us later!

Art School – 5th of Jan, 9AM
Eveningwear, ready-to-wear, bridal and street fashion are mere categories as malleable as those of “men’s” and “women’s” fashion – just ask Art School. The young London label have gained international attention for their non-binary approach to queer fashion since launching in 2017, which has led them to a nomination at the Fashion Awards as well as the honor to open this year’s men’s week this Saturday at 9AM.

Chalayan – 6th of Jan, 12:00


Once known for his conceptual art-driven runway shows, the Cyprian-British designer Hussein Chalayan operates today in an almost tailor-like style, producing bespoke and understated luxury fashion for clients through his West London flagship store. What hasn’t changed is his unrivaled attention to detail, conceptuality and cutting skills, which can only really be appreciated in the flesh. Catch Chalayan and his most recent menswear offerings January 6th.

VOID by 1 Granary – Truman Brewery, Sunday 6th of Jan

London has one thing that its rivaling fashion cities Paris and New York does not: a steady flow of young talent. Thanks to prestigious fashion programs such as Central Saint Martins and RCA, fashion week on the British Isle always enjoys a much-appreciated spirit of newness, and we owe this in large part to 1 Granary, the global fashion publication promoting fashion’s students from their point of view. Uniting the boundless imagination of the emerging and the creative expertise of the established, 1 Granary’s highly successful platform VOID has invited prominent creative directors and their teams to interpret the work of six independent designers. The photography series and video installations, to be exhibited at the BFC showspace during London Fashion Week Men’s, aim to celebrate alternative ways of fashion promotion and invite the industry to rethink its hierarchical structures. Open to the public Sunday.

Charles Jeffrey’s LOVERBOY – 5th of Jan, 20:00

Charles Jeffrey is currently the upholder of all that is human, creative and cheerful about British fashion,” wrote US Vogue’s prime fashion critic, Sarah Mower in 2017; a comment that shouldn’t be taken lightly. The clubkid who became famous for his extravagant aesthetic and queer design sensibility has in recent years made important friendships in the industry, presenting collabs and projects with the likes of SHOWstudio and Katie Grand’s LOVE Magazine. A fashion week headliner, Jeffrey will be presenting his latest vision on the 5th of Jan.

Fashion East – January 6th, 19:00

As mentioned above, the most exciting part about London’s (admittedly downsizing) fashion scene is its young talent – and here, Fashion East is the undisputed flagship. The non-profit talent incubator was established in 2000 by Lulu Kennedy and The Old Truman Brewery to nurture, develop and showcase emerging designers, and pretty much every name worth mentioning in British fashion has been through it since. A menswear edition was added in 2005, and has since supported talent such as Kim Jones, JW Anderson, Martine Rose, Matthew Miller, Craig Green, and Wales Bonner. This year’s line-up features decolonial, queer and new-formalist perspectives from MOWALOLA, ROBYN LYNCH and STEFAN COOKE –  well worth a look on the 6th, at 19:00.

For more information, see London Fashion Week