Launched in April 2011, the Portuguese label Marques’Almeida managed to pave its way into the fashion system by thanks to its distinguished style. The duo, formed by the prolific Marta Marques and Paulo Almeida, had the privilege of collaborating alongside Vivienne Westwood and Preen By Thornton Bregazzi, experience that led them to excel whilst gearing up their business, including winning the prestigous LVMH Young Fashion Designer Prize. A CHROMATIC CHAOS could unquestionably define the key etiquette at Marques’ Almeida this season.The chosen tonal palette enabled a subtle yet compelling portrayal of the brand’s ethos, where fluorescent details juxtaposed with less dynamic tones depicted an empowered woman, with an utterly rebellious allure.
Proudly celebrating their heritage, Marta Marques and Paulo Almeida underline the importance of the Hispanic elements now embedded in their modern-day collections. The show forged an array of women, the so called M’A girls, deriving from different parts of Europe. The shaping of the apparel is pretty floaty and laid back, which gave an opportunity to set a majestic statement on the catwalk scene. Particularly intriguing were the oversize snake-skin jackets with matching high-knee boots, both creating a sense of freedom alongside an unapologetic charm. The exquisite part? Countless golden pieces took a further step in this season’s approach, particularly found in the accessories where golden spikes embellished bags and vinyl neck-collars, adding a regal finish to the looks.
Who runs the world? I’m guessing the M’A girls, this time round!
Words Chidozie Obasi.
Images: Filippo Fior / Gorunway.com