The Maison stormed the Moroccan El Badi Palace for its latest destination show.Maria Grazia Chiuri recently presented Dior’s Cruise 2020 collection in Marrakech, featuring a highly contextual theme that celebrated a myriad of cultures weaved together to enrich and unveil a sense of intercultural understanding. Rather than just being inspired by a Moroccan ethos, Chiuri invited a series of fine artists, craft-makers and artisans from various social backgrounds to join forces in envisioning a broader dialogue between the collection and the social facet of the African continent.
An enticing list of names across the fashion, music and cinema industries were counted on the remarkable red carpet prior to the show, including global profiles such as Lupita Nyong’o, Jessica Alba and Susie Lau (it’s perhaps just best to name a few, before the elation gets a little too sparkly), who had flown in to witness the presentation of the spectacular and highly dynamic collection.
As well as showcasing Dior’s exquisite heritage within the sophisticated gowns, captivating accessories (all of which were located in such astonishing scenery, not neglecting the label’s former creative director’s fascination with Morocco), the collection featured work of multiple artists from the entire continent. Besides the countless patterns, the collection punctuated a dramatic array of evening gowns, dresses studded by Murano glass beads, bohemian lace wedding dresses and jersey pieces.
Among the collaborations established for this season’s sumptuous show, Chiuri also partnered with Grace Wales Bonner (British-Jamaican designer whose work repetitively delves into African culture), always eager in subverting likewise merging Western and African prints to their finest, giving birth to a lavish set of “travel looks” rich in timeless sophistication and premium taste. Chiuri also collaborated with a vast group of other surface-pattern designers, highlighting a refined savoir-faire able to launch partnership across local creative groups in the city.
A well-played move by Dior, giving such homage to staggering foreign cultures.
Words by Chidozie Obasi
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