Copenhagen Fashion Week AW19: Notable New Nordic Brands

Copenhagen Fashion Week AW19 offers the heavyweights of Nordics design, but a handful of new brands particularly stood out. Sille Ugelvig reports. 

Keep an eye on the Emilie Helmstedt, the promising Danish designer behind the award-winning brand Helmstedt. She recently showed off her first fashion show at Copenhagen Fashion Week AW19, where she blew the crowd away with a strong and fashion-forward collection. Her multicolored collection was inspired by our grandmothers from the 50s and 60s, combining silk sets and dresses in a dreamy, experimental way. Her AW19 collection took place at the Danish Design Museum in a small room, providing the romantic intimacy her universe is all about. Emilie Helmstedt insists on doing things her own way, which makes her something different from her contemporaries. Her creative mind combines poetry and tailoring in a visually rich presentation, giving a liberating break from the standard fashion shows.

Another notable upcoming brand is the Danish Sunflower, who showed off a collection made for men, but highly wearable for women too. The brand is the result of a Copenhagen design collective lead by the NN07 founder Ulrik Pedersen including the former Acne-designer Bengt Thornefors and Moon (Martin Gjesing & Frederik Bjerregaard).

Sunflower offers a contemporary menswear wardrobe and brings back classic beautiful tailored suits with a modern touch. The collection was presented at Copenhagen Fashion Week in a small room creating an artistic fusion between music, fashion and an art exhibition. A nice combination giving the brand an interesting start in the fashion industry.

Words by Sille Ugelvig