A fleeting iPhone camera shot, a mondane everydayness, a blond girl walking, an ambient Finnish mumble: Marimekko presents a surreal vision of FW18 through a new film. The Finnish fashion label presented their ready to wear collection on Sunday in Paris at the Finnish Embassy, which explored the rich histories of craftsmanship, mysticism, and folklore of the brand’s motherland. This has been interpreted beautifully to the moving image by renowned Swedish-Polish fashion photographer Kacper Kasprzyk, where we see the collection immersed into a lyric universe captured on raw footage from the streets.

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