Once known as the region for utilitarian fashion, the Nordic countries are increasingly becoming luxury shopping destinations rivaling Paris, London, and Milan. Thanks to top-notch security, quirky marketable cultural habits such as “hygge”, and really good airport connections, the Chinese in particular are rushing to the North to get a taste of the Scandi life. This is great news for the luxury retail sector, and in recent years, we’ve seen an influx of flagships – Prada, Hermès, Louis Vuitton – arriving in both Copenhagen and Stockholm. Now, the most luxurious of all luxurious brands, Cartier, is following suit, opening its first store in the Nordic region in Stockholm November 8th.
In a time of political turmoil in the big USA – wherein the country’s leader acts more as a hypersensitive, 5-year old compulsive liar than an actual president – it’s hard to say many things about “American Identity” that more than a couple of people may want to stand behind. Even the biggest nation states need collective narratives – be it through food, cinema, or fashion choices. Ironically, the person who seems most interested in re-defining American identity at the moment is a Belgian – to be exact, Raf Simons, whose tenancy at the Calvin Klein empire only continues to unfold in brilliance.
The 1961 romantic comedy Breakfast at Tiffany’s, starring a fresh-faced Audrey Hepburn and a lustful George Peppard, may very well have been the most successful product placement in the history of luxury consumerism. Which other name can rival Tiffany’s absolutely central place in the bourgeois American imaginary, a sphere most of us aspire to even if we don’t like to admit it? “Diamonds are a girl’s best friend,” etc.? Audrey also forever got us hooked on a diet of champagne, black coffee, and dinners on rich men’s credit cards, but that’s a whole other story. Since this epic cinematic fashion moment, Tiffany & Co. have not been resting on their laurels, but slowly expanded from a Fifth Avenue department store to an international brand of jewelry, home goods, and fashion accessories. In recent years, this has meant large expansions to the Asia-Pacific region, North America, Japan, and of course Europe, who may not share Hepburn’s romanticization of dating mafiosos, but who certainly love a bit of sparkle on their fingers. And now, the accessories provider will open in our native Copenhagen.
Athleisurewear is everywhere around us at the moment – from the catwalks of Paris (see Balenciaga, Louis Vuitton) to the streets of Brooklyn (see gorpcore), we’re drowning in practical windbreakers, skiing jackets, and puffer vests, the kind of fashion we spent a decade and a half running away from – thanks Mom and Dad. Now, however, we’re back and hungry for more – unimpressed, of course, with our parents’ hand-me-downs, but craving the newest post-ironic revitalist fashion silhouettes from the best fashion brands. One of our very favorites – our Danish sisters at Ganni – recently presented a fresh, Nordic take on this global trend, as they released a collaboration with Icelandic outerwear brand 66° NORTH for their SS19 show at Copenhagen Fashion Week.
We’re happy to welcome any member to Copenhagen’s fashion retail landscape: Paul Smith. The British designer has been the undisputed king of stripes since launching his namesake brand in the late 1970s, making him a treasured name in luxury casualwear around the world. Sharpening his focus on Scandinavia and its booming retail market, Smith opened a branch in Copenhagen Airport back in 2017 – and now, less than 12 months later, he’s taking on the cobbled streets of Copenhagen’s Inner City. The 103 meters squared shop will be located on Christian IX’s Gade 2, tucked in between several fashionable neighbors – and will reportedly take its interior inspiration from Paul’s admiration for the Danish artist Poul Gernes. At night, the shop will be brought to life with a series of animated projections and a vibrant light installation – and at day, you’ll be able to snatch up your favorite Smith apparel and home goods from the retail universe. Opening August 9th.
You saw it here first! The Kardashian-Jenner clan is back as the face of Calvin Klein Underwear and Jeans, delivered to you directly from Thousand Oaks, California by Belgian master photographer Willy Vanderperre. Shot in March 2018, in Kardashian histiography that means post-Stormy, pre-True – and if you don’t have any clue what we’re talking about, then don’t even bother. It takes perseverence to KUWTK! Full campaign after the jump.
It’s not just American politics that feels surreal, otherwordly, eerie: so does its fashion. Like a Salvador Dalí painting, Calvin Klein’s new Fall 18 campaign takes us to the strange landscape of Utah, inhabited by long-limbed top models dressed in home-knitted balaclavas. The fever dream of a PTSD fashion assistant? No, you’re looking at the vision of Raf Simons and Willy Vanderperre, the dynamic West-European duo that have been shaking things up with their new interpretation of the American heritage brand.
There are certain things we always make sure to stock up on when we travel to the US – melatonin capsules, for example (for those anxiety-inducing bright Nordic nights), Marlboro Lights in their original Carrie Bradshaw packaging, and a couple of actually ripe avocados. Our habitual peruse through the wonders of American consumerism usually also involves Glossier in some shape or size.
High street shoppers, rejoice! Copenhagen will soon welcome a new member to its family of accessible fashion, one that constitutes a personal favorite here at DANSK. Originating in Japan, Uniqlo is the unrivaled master of casualwear, as exemplified in their wide range of tees, shirts, and chinos that make us look like we just walked out of the Shibuya shopping district. But beyond Eastern normcore minimalism (a go-to look for most of the art world), the Japanese retailer is also known for its HEATTECH apparel, featuring specially-knitted breathable fabrics ideal for any winter spent in the Northern hemisphere. To top it off, Uniqlo’s design team has shown a strategic eye for much-wanted collaborations: the king of utilitarian luxury Christophe Lemaire designs lauded biannual collections, just as London’s golden boy JW Anderson recently released his second collaboration with the store. All at very agreeable prices. As for Copenhagen, you’ll have to wait til Spring 2019, where an ambitious, 3-floor flagship is set to be unveiled bang in the center of the city, by Vimmelskaftet. Until then, we suggest you browse their UK webstore to take note exactly which ankle socks, wife beaters, and windbreakers you’ll be sporting this coming season.
Belgian visual artist Pierre Debusschere is no stranger to the fashion world. Having worked for several high-profile clients that include Raf Simons, Vogue, Dazed & Confused, Nowness, Numéro, AnOther Magazine and two music videos for Beyoncé, the director, photographer and curator continues to make an international name for himself by letting his imagination run wild through the use of photography, video and technology. Debusschere launched his career at Dazed & Confused in 2008, and shortly after, he was invited to work with Nicola Formichetti on ground-breaking digital content for Vogue Hommes Japan and Dior Homme. This summer, the cross-disciplinary visionary has teamed up with hyped sunwear brand KOMONO, the brainchild of fellow Belgian designers Anton Janssens and Raf Maes.