Jared Leto is Gucci Guilty

image003Jared Leto has come a long way since he obnoxiously roamed Beijing’s Forbidden City as a possessed American emo child in that 30 Seconds to Mars Video – in just a couple of years, he has shown the world an incredible acting range, channeling most memorably the glamorous AIDS-ridden trans woman Rayon in the 2013 feature Dallas Buyer’s Club. Leto is defiantly transgressive in terms of his performance of masculinity, subverting and expanding the image of a “straight Hollywood actor” again and again both on the silver screen and in real life. His romance with fashion and in particular Gucci has been a clear platform for this – in fact, one of our favorite memes concern Leto’s neon green Gucci coat – since Alessandro Michele’s 70s revival at the brand, he has been a frequent face on the front row, and proudly sporting Gucci looks at every red carpet opportunity. Now, this affair has reached a new level, as Michele has cast a groomed Leto in the campaign for their most recent scent, Gucci Guilty Absolute.  Designed by world class parfumeur Alberto Morillas, it features leather and wood-like components, and and hints of patchouli – and quite uniquely, has been formulated to keep its odeur in tact on the skin throughout the day – meant to encapsulate quite literally a liberated masculinity, freed from social norms and expectations. Straight back to the Forbidden City.

Gucci Guilty Absolute – DDK 970, 130€

Cartier opens in Copenhagen

image001Every fashionista who’s gone through Copenhagen in the past year can testify that something’s going on at Illum. The historic department store facing Store Torv underwent an ambitious renovation last year, and could upon opening invite shoppers to new boutiques by Prada, Bucherer, and an Eataly outpost for some high-quality shopping fuel.

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Hermes AW17 Women WRTW LIVESTREAM

Introducing: Aesop and Paulin, Paulin, Paulin

PPP_PressCentre_Download_1671x1067px_12Arguably, the best thing to ever come out of Australia is Aesop. The herbal beauty and lifestyle brand has since founding 30 years ago taken the world’s bathrooms by storm, convincing fashion CEOs and students alike that they must have a $65 hand soap exhibited by every sink. With incredible serums, lotions, washing detergent and even post-poo drops already on the market, could there possibly be a next step for the Aussie brand? Well, what about a spa?

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Oscars 2017: The Red Carpet Highlights

dakota johnson gucciDakota Johnson in Gucci

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Review: Calvin Klein AW17

calvin-klein-rtw-f17-021017-ph_giovanni-giannoni-15This weekend, all eyes were on Raf Simons, who had the honor not only to open New York Fashion Week (with a 10 AM show Thursday) but the whole fashion week season – New York being the first of the “big four” that includes Milan, Paris, and London. An astronomical amount of hype surrounded the event from the fashion press, buyers, and street style kids alike: what would be the future of American fashion? To which extent would the collection echo his own eponymous line, launching in NYC only a few days earlier? Could Simons reinvent minimalism in a time of logomania and sartorial collagism? As the last model exited the runway (in an audience that included Julianne Moore, Sarah Jessica Parker, Gwyneth Paltrow and A$AP Rocky), it seems like the quiet Belgian designer did exactly that – and still, something completely all together.

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Art as Life as Calvin Klein

16507904_10154414804812428_672458983078772758_nOnly days before Raf Simons presents his new vision for Calvin Klein, the American mega-brand has already begun to unveil a distinctly new identity. First, Simons teamed up with stellar art director Peter Saville for a slight tweaking of the brand logo (an homage to past iterations, it seems) – and second, the release of the first advertising campaign.

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Review: Palomo Spain

980xHave you ever seen anything like Palomo Spain‘s Objeto Sexual? Pierre A.M. reports from New York Fashion Week.

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DANSK SS17 Teaser #2

DANSK SS17 TEASER2Coming very, very soon…. Watch this space!

Hong Kong Takes Copenhagen

KenaxLeung_ss17_4It’s almost February! And thus, Copenhagen Fashion Week – and for the third time, four Hong Kong designers have chosen to showcase their collections in our native city. As the only Asian show at Copenhagen Fashion Week, the multi-brand show Fashion Hong Kong invites for a kaleidoscoping view of contemporary Hong Kong fashion, including Kenax Leung and new faces Dora Chu, Kay Li and Vickie Au.

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