Danish menswear brand Soulland is one of the biggest success stories in Scandinavian fashion of the past decade. Founded by autodidact Silas Adler, who began his design career by making home-made t-shirt prints back in 2002, the brand has become a household name in the wardrobe of many men in the Nordic region and beyond, their simple, street-savvy aesthetic resonating with teenagers and CEOs alike. Having presented at both Copenhagen Fashion Week and London Collections Men, Soulland has realized notable collaborations with the likes of Nike, as well as countless artists and designers, particularly in their long-standing commitment to merging fashion with the graphic arts. Now, the Copenhagen brand is ready to embark on a new adventure with the announcement of their expansion to womenswear as of this month. “After +10 years with menswear we have decided to extend the collection with a women’s line,” a press release from the creative team stated. “The focus of the women’s line will be to make a universe that runs parallel to the universe our brand has been in since we started. The collection will therefore have many of the distinct features Soulland is known for; all-over prints, humor, quality and opinions.” The expansion comes with a simultaneous break from following fashion’s seasonal cycles (a trend that has been observed amongst designers across Europe), instead dropping their clothes in capsules, similar to that of fellow streetwear brand Supreme. The first items for women feature prints from American artist Charlie Roberts, who created a playful print of tulips smoking – any better way to signify a Danish summer?
For more information, see Soulland