“Now we move through space and time more fluidly:” Nike x AMBUSH®

Moving fluidly and fast, Tokyo-based designer and one half of hyped jewelry brand AMBUSH®, Yoon Ahn, has designed a new collection with sportswear megalith Nike. The capsule collection is meant to investigate how movement- and sports-wear finds itself in a – in many ways – uncertain moment. In her everyday-life, Ahn travels back and forth between her main-base in Tokyo and her job in Paris. Ahn, therefore, is one to know the value of functionality is, and this clearly shines through in the collection. She shares AMBUSH® with her partner Verbal, the jewelry label built on a unbiased and matter-of-fact approach. In 2016, the duo decided to launch their very first ready-to-wear collection. The collection was described to be ‘idiosyncratic’ – meaning that it is peculiar to itself. Though that might sound a bit vapid, Ahn’s explanation is not: “The new lifestyle that a lot of us live is not so fragmented. Before, how you dressed in the morning wasn’t carried into nighttime. Now we move through space and time more fluidly.” We live in time where individualism and idiosyncrasy thrive. We want to be peculiar, and the fusion collection with Nike is merely one expression of this. Including two jackets – one reversible and one in faux-fur – a bodysuit with the Nike DRI-FIT technology, a crop top and a pair of fleece trousers, the collection brings vanguard Japanese aesthetics to western functionalism, and does so really well. With regards to footwear, Ahn has let herself inspire by the Air Max 180 silhouette, coalescing it with other classics, such as the Zoom Flight.

The Nike x AMBUSH collection will launch on the 6th of December – the Air MAX 180 will launch in the spring of 2019

Words by Mathilde Nielsen