Louis Vuitton returns to Place Vendôme

Place Vendôme store (day) - Front (3) ©Louis Vuitton Stéphane Muratet

There’s nothing quite like home – after years on the road, we’ve come to appreciate the sense of comfort and origin that your birthplace provides. Whereas some spend years escaping where they’re from, others spend years trying to return – and this comes to show also in fashion, which is still a relatively young cultural phenomenon, at least in its current shape. Louis Vuitton were certainly some of the first kids on the (literal) block, established as a small leather travel gear manufacturer in 1854 on Rue Neuve des Capucines, just off of Place Vendôme in Paris’ 1st arrondissement. To say “the rest is history” would be an understatement with the case of LV: the company quickly rose to immense popularity amongst the travelling elite of Europe, flooding the world with luxury leather goods through the 20th century, formed the ever-growing conglomerate LVMH, and launced a wildly succesful RTW line in 1997 spearheaded by Marc Jacobs. Today, with Nicolas Ghesquière at the creative helm and and an army of influencers maintaining the popularity of the brand worldwide, Louis Vuitton remains as the most important fashion empire in the industry. The ever-changing nature of fashion has involved a shift in the real estate market, too, leading the house to move away from their original location, into department stores, e-commerce, and back again – but now, the French house has announced their return to their original location on Place Vendôme. The brand’s new flagship location, Maison Louis Vuitton Vendôme, which opened this fashion week in attendance of the likes of Cate Blanchett, Julianne Moore, Catherine Deneuve, Jaden Smith, is housed within two classic Parisian so-called hôtel particulier, both erected in 1714, and re-designed by master architectural auteur Peter Marino, adding an opulent and modernist spirit to the corner building. The store will beyond its two ateliers house Haute Joaollerie as well as Atelier Rare & Exceptionnel – gathering all the output of LV under one, magnificent roof. In the cycles of fashion, it seems that history repeats itself.

Place Vendôme store (day) - Front (2) ©Louis Vuitton Stéphane Muratet

For more information, see Louis Vuitton

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