Livestream: BOSS Menswear Show

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Germany’s reigning doyen of menswear BOSS (that’s Boss as in Hugo Boss) has undergone an impressive revitalization since Ingo Wilts’ return earlier this year: less suits, but a younger and more playful approach to fits, colors, and material. Caught your interest, already? Fear not, because on the 11th of July at 1:10 PM EDT, you’ll get front row vision to the unveiling of the SS18 collection – all from the comfort of your vintage Eames Lounge Chair. ‘Cause there’s no BOSS’er way to do it.

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