Last week, a scandal ensued around the Italian fashion house Dolce & Gabbana, founded and directed by the unapologetic Italians, Domenico Dolce and Stefano Gabbana, after a series of videos, promoting their upcoming fashion event in Shanghai, were accused of containing racist content. If a sparsely dressed Chinese girl trying to eat a giant cannolo with a pair of chop sticks, while a narrator intones, “Is it too huge for you?” (see below) wouldn’t substantiate those claims – Stefano Gabbana’s SoMe feud in the DM’s of Instagram page @dietprada certainly did the job – launching derogatory attacks on China and the Chinese people in a grotesque cascade (“eat dog shit” and “Dirty Smelling Mafia”, to give you a sample). In less than 24 hours, almost all of the show’s Chinese supermodels and celebrity A-list guests cancelled their participation, the Shanghai City Government shut the event down, and Yoox pulled all Dolce & Gabbana from their e-commerce platform. The brand themselves issued a statement that they had been hacked (although there’s proof of the opposite), and later released an excruciating apology video with the design duo, exclaiming the already iconic words: “We want to apologize to the Chinese people … Because there are so many of them!” At least D&G puts their money where their mouth is. In the aftermath of the scandal, leading to calls to boycott the brand altogether, has lead to a revived conversation about consumer power, the morals of fashion media, and how to assert politics in fashion. We guide you to some of the best reads right here.
- @Dietprada – our favorite caller of bullshit in the industry – and their coverage was what triggered the whole scandal. Have a read here.
Does Dolce & Gabbana’s Mishap in China Signal the Brand’s Downfall? by Jake Silbert – via Hypebeast
Dolce & Gabbana’s racism debacle in China could be one of the costliest brand missteps ever by Marc Bain – via QZ