Cruising with Louis Vuitton, and Alicia Vikander

LV1An ocean of shimmering verdure; a mild sea breeze grabbing your hair; a faded blue sky right before a glorious sunset. It might sound like the wedding day you never had, but it’s actually the new cmpaign by Louis Vuitton. The French fashion and accessory house have championed the art of luxury travel for well over a hundred years, and through their ongoing photographic series The Spirit of Travel by photographer Patrick Demarchelier, it doesn’t look like they’re stopping anytime soon. The sensibility for opulent travel to exotic locations have in recent seasons extended to their shows, too, with the annual cruise collection being presented in exciting locations around the world, most recently in Kyoto, Japan. Demarchelier’s latest interpretation of the universe of Louis Vuitton includes Alicia Vikander, the Swedish actress whose rise to fame in Hollywood seem to have happened over night. With stellar performances in films like The Danish GirlEx Machina, and Jason Bourne, a impeccable sense of style, and a recent marriage with fellow actor Michael Fassbender, it’s no surprise that Vikander has become the prime face of Louis Vuitton. In the campaign, she appears pensive on the yacht somewhere in Ibiza, dressed in “a décor between sky and sea,” as the house elegantly phrases it. A great opportunity to abstract momentarily from your 9-5 office job and your non-plans to go anywhere remotely warm in the coming seven months.


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