Once known as the region for utilitarian fashion, the Nordic countries are increasingly becoming luxury shopping destinations rivaling Paris, London, and Milan. Thanks to top-notch security, quirky marketable cultural habits such as “hygge”, and really good airport connections, the Chinese in particular are rushing to the North to get a taste of the Scandi life. This is great news for the luxury retail sector, and in recent years, we’ve seen an influx of flagships – Prada, Hermès, Louis Vuitton – arriving in both Copenhagen and Stockholm. Now, the most luxurious of all luxurious brands, Cartier, is following suit, opening its first store in the Nordic region in Stockholm November 8th.As a watchmaker and jeweler currently running in its 172nd year, the Parisian Société Cartier has long occupied a central role in upper-crust luxury, providing plenty a sparkle for royals, from Edward VII to Kate Middleton. It was only after the original family sold their parts in the company in the 1970s that Cartier properly invaded the fastly growing luxury retail sector, and it is undoubtedly the continued rise of this that has kept them going until today. Today, Cartier is owned by Richemont, who continues to steer the beloved brand towards its future – a future pointing to Stockholm for starters. Located at the fashionable Smålandsgatan, the interior of the Cartier boutique will incorporate myriad details inspired by Scandinavian design, as the testament to the compatibility of Cartier with this new “exotic” territory. Serving as a backdrop and setting the tone from the outset is a panther watching over the city of Stockholm, carved in bas-relief on a wooden panel. Looking from the pictures, it’s an unmissable location when in “Venice of the North” – but you’ll have to go see for yourself.
The Cartier boutique will open its doors on the 8th
of November at the Smålandsgatan 10.