Today sports and fashion brand FILA, announces their new premium line FILA Fjord under the creative direction of Danish designer Astrid Andersen. With this expansion, the Italian/Korean brand elevates their heritage and DNA to emphasize the iconic slogan – The Measure of Perfection. FILA Fjord will launch during Pitti Uomo (the single most important event for menswear worldwide) for the AW19 season in January 2019. About her new appointment, Andersen commented, “FILA is one of the world’s most iconic sportstyle brands and being able to explore that history and re-imagine it for a modern audience is a really exciting challenge.” Fila Fjord will include a premium casualwear line, covering ready-to-wear, outerwear, shoes, accessories and bags. Directed by Andersen’s Scandinavian roots, FILA Fjord is affected by a natural, sustainable, and streamlined mind inspired by our way of life and the relationship between the northern architecture and environment. All we have for now is the teaser below – have a look. And congrats, Astrid!
For more information, see FILA