News have it that outdoor brand The North Face has partnered up with British RÆBRUN with a collection of accessories remade from recycled The North Face tents. The collection emphasizes both brands’ philosophies of pushing existing boundaries in order to discover new ones.
The collection includes several accessories here among a Drawstring bag, Rae bag and Tote bag. Each piece vary in color and design depending on the tent recycled. This adds variety, surely, but also states that we cannot afford to be picky. We have to use what’s there and reuse what’s been. Though The North Face has supplied outdoor athletes with top quality equipment and clothes and today is the world’s leading outdoor brand, this is the first sustainable collection thus far. RÆBURN on the other hand, is a brand based on the strong and sustainable philosophy “REDUCED, REUSED, RECYLED, RÆBURN”. The partnership marks both brands as strong ambassadors for a conscious wardrobe and manifests a new time for fashion, a self-aware one, notably.
Design Director at The North Face EMEA, Darren Shooter, says about the collaboration: “it’s great to have partnered with such an esteemed designer that shares the same aims as The North Face. By reusing the products that we have already have, we can limit the need to create further single-use materials and reuse our man-made waste.” Mr. Raeburn himself added The North Face has been inspiring a global movement of exploration and conservation for over fifty years, and we couldn’t be prouder to be collaborating on this special project, applying our RÆMADE ethos to transform surplus tents into unique bags. At RÆBURN we’re motivated to work with brands, other designers and individuals to drive positive change in our industry and it’s been fantastic to work alongside the talented team at The North Face to bring this project to fruition.”
Words by Mathilde Nielsen