With Spring comes the Fair Season, and we personally cannot wait to join thousands of other design and art fanatics in roaming various convention centers across Europe for the coming months. The art/design fair is a strange and relatively recent phenomenon: a long-time stable for industry insiders of the fashion and design world, it became an increasing cultural destination in recent years, spawning a real explosion of them across the world, from Art Basel Hong Kong to SP-Arte in Brazil. The fair is a space of spectacle, amusement, and intense networking, and in the design world, there’s no more central than the Salone del Mobile in Milan.
Every year, the whole design world congregates in the wealthy Italian city to buy, sell, see, and be seen in and around treasured aesthetic objects. While some of the activity is really for the industry—the specialized kitchen fair EuroCucina, and the International Bathroom Exhibition, for example—a great deal of the city’s week-long program caters for the general public, as they can encounter breath-taking installations and buy design from the world’s top dealers and makers. In addition, the SaloneSatellite arm, located at Fiera Milano in Rho, casts a light on Europe’s brightest new design names. This year, a focus will be put on designers from the Southern Hemisphere, and in total, 650 young designers will be ranged over 2,800 square metres for the weekend in April. Craft, technology, politics, functionality, aesthetics: all intersect and overlap in Milan next weekend. We’ll see you there.
Opening days: 17-21th of April
For more information, see Salone del Mobile
Image courtesy of Arkad / Zilio A&C