Loop- COS x Snarkitecture, Seoul with model 2A steady hum of 100,000 glass marbles is the first thing you’ll sense as you enter Loop, an ambitious new installation by New York-based design studio Snarkitecture that opened yesterday in Gana Art Center in Seoul, South Korea. Partnering with Swedish fashion stable COS, Snarkitecture has constructed an mesmerizing, 400-meter long intertwining track within the Seoul museum, where a new marble is introduced every five seconds to fire through the futuristic installation. The effect is a multi-sensory experience of sound, material, and space, equally nerve-wrecking as it is meditative. “Our intention was to create a contemplative environment with Loop,” commented Daniel Arsham, co-founder of Snarkitecture, whose practice moves across art, design, and architecture – “a space that was not immediately understood upon entering. While we wanted the design to be playful, we were mindful of creating a work that provided an escape. It was important to offer a setting and feeling that were completely new and inspiring to visitors.” The ethereal installation doubles as a perfect set design for COS’s minimalist fashion, which long has echoed the shared simplicity of both Scandinavian and Japanese design. While successful art and fashion collaborations are rare, COS’ patronizing of Snarkitecture is an experience not to miss.

Gana Art Center in Seoul, South Korea.
Open now until 19 November 2017